Nameservers in a Nutshell

The seventh instalment of Fresh Insights reports on a major iOS vulnerability, commends Google’s brand convergence and makes it easy for your mom to understand DNS:

Google Retires Picasa, Blogger Brands

Google’s foray into social has already increased its market cap by$20 billion. The search giant is now retiring its Picasa and Blogger brands to focus on its growing social network, Google+, reports Mashable.

This is a smart move because weak brands dilute core brands in saturated markets. Perfect branding lies in the sweet spot between unique and recognizable. Smaller brands with many competitors strengthen the core Google brand by living under the mothership’s umbrella.

- read more about Google+, nameservers and the iPad vulnerability. Subscribe to get it fresh.